We based our Customer Segmentation Approach on RFM

We demonstrated how to interactively see and explore customer segments as well as use Guided Insights to find high-value customer segments using the RFM (Recency, Frequency, Monetary) technique in a different use case to customer segmentation . We will use an unaided AI grouping model to examine and group a group of focuses to keep the gap between focuses in a group small (within the group distance) and the distance between focuses from distinct bunches big (between bunch distance). Solo calculations can be in a variety of forms (such as progressive, probabilistic, and covering), but K-Means grouping is the most popular method. We'll create a Bisecting K-Means model in Tellius, a slight variation from the traditional K-Means approach. This model divides the data into a predetermined number of groups, and once the predetermined number of groups is achieved, the usual K-Means computation with k=2 continues to run. Tellius offers serious solid areas for a layer that relies upon Apach...